Diane McConnell has joined The Anderson Group as Relationship Manager, specifically on the firm's accounts in the pet and lawn & garden industries. She will be responsible for assisting the senior account team in managing client projects and coordinating all brand marketing communications and ads for production and placement. Most recently McConnell served as an account executive for nearly a decade at BK Advertising located in Lebanon, Pa. McConnell is a graduate of Central Penn Business School in Summerdale, Pa.