Building Brand, Receiving Accolades

11/27/2006

 For two brand-building campaigns, The Anderson Group garnered second-place Keystone Awards from the Central Pennsylvania chapter of the Public Relations Society of America.

In the electronic communications category, The Anderson Group was recognized for its work on TetraPond�s Into the Pond monthly e-newsletter for exceeding national standards�achieving 24% opens. The brand marketing and communications firm also got noticed for its public relations campaign for Pottstown Area Health & Wellness Foundation. The campaign successfully raised awareness in 81 editorial placements, garnering a value of $96,497 for the Foundation. Additionally, its Web site traffic spiked 97% during the year of the campaign.

TetraPond is an international leader in water gardening products. The Foundation strives to enhance the health and wellness of area residents, providing education, funding and programs that motivate people to adopt healthy lifestyles.