Elbeco Incorporated

Tailoring a promotion to create awareness and good will

Elbeco is the premier manufacturer of uniforms in the United States servicing the police, fireman, EMS, postal and security industries. The company approached The Anderson Group to create and execute an original promotion that would put the Elbeco name in front of their end users in 2007, their centennial year of their business.

The Anderson Group created a contest entitled, Every Elbeco Uniform Tells a Story, which invited current and former Elbeco uniform wearers to “tell their story” of how they made a significant impact in a situation through their actions while wearing their Elbeco uniform. Our strategy focused on promoting community involvement and human interest, and showing the warm and fuzzy side of an industry known for its ultra-tough professionals.

The Anderson Group created print ads, Web banner ads, counter cards, Web pages, entry form brochures, and email and fax communications. We also coordinated the entire public relations effort which included press releases to trade publications and associations, press releases to the finalists’ and winner’s local press, and an online winners page. Monthly finalists were chosen, with a Grand Prize winner eventually receiving $5,000 and a $1,500 retail credit for their department. Other prizes were awarded.