Made in the Jade

04/17/2006

For the 10th time in its 19-year history, The Anderson Group has won a jade glass Communicator Award. This time, The Anderson Group captured an Award of Distinction in The Communicator Awards 2006 print competition for the Pottstown Area Health & Wellness Foundation's brand awareness campaign.

The Communicator Awards is an international competition that recognizes outstanding work in the communications field. Entries are judged by industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were 5,214 entries from throughout the U.S. and several foreign countries in this year's competition.

Launched in January 2005, the Foundation�s brand awareness campaign integrated tactics such as advertising, public relations, Web, direct communications, collateral materials and event sponsorships. The campaign has boosted Web site traffic 250 percent since the launch. To visit the site, go to www.pottstownfoundation.org.