The Anderson Group was awarded the Public Relations Society of America (PRSA) Philadelphia Pepperpot Award, for the "Every Elbeco Uniform Tells a Story" contest, which took first place honors in the Special Public Relations Program category. The Pepperpot Awards, which honor top PR professionals, were presented in December at the Crystal Tea Room in Philadelphia, PA. This year's 40th Annual Pepperpot competition had 18 categories and 107 entries.
"Every Elbeco Uniform Tells a Story" was a national, multi-channel, centennial-year contest developed and implemented by The Anderson Group to honor public safety professionals who wear uniforms manufactured by Elbeco Incorporated. The interactive competition was designed to increase brand awareness and create a sense of pride among the Company's target audiences--public safety professionals, retail dealers, and Company employees.
"This contest celebrated the extraordinary heroism of the men and women who put their lives on the line every day so that the rest of us can remain safe, secure and out of harm's way," states Nancy L. Hohns, Executive Director of Public Relations, The Anderson Group. "We are honored to have been a part of this tribute."