Pottstown Area Health & Wellness Foundation

Laying the foundation for
a healthier community

Pottstown Area Health & Wellness Foundation was formed in July 2003 as a result of the sale of Pottstown Memorial Medical Center to Community Health Systems. As a new entity, the Foundation needed to differentiate itself as a nonprofit organization dedicated to helping clients prevent disease and illness, not as a traditional healthcare provider that treats illness and injury.

The Anderson Group analyzed the Foundation’s strategic plan and helped the organization articulate its brand purpose: “To help the Pottstown community enthusiastically embrace a healthier lifestyle.” We also developed integrated solutions to raise awareness about the Foundation and its efforts.

In just over two years, the Foundation has had a measurable impact in the community. During fiscal 2007 year, the Foundation awarded 182 grants totaling $7.3 million to community nonprofit organization that support the Foundation’s mission of promoting healthy living.