Refreshing Instant Ocean

01/02/2007

The Anderson Group has developed a new logo and brand identity for Instant Ocean, updating its look and embodying its commitment to innovation for marine fish-keepers. Building on its solid reputation as the world's leading brand of aquarium sea salt itself, the new Instant Ocean logo depicts a neo-classic type font surrounding a stylized clownfish. The new identity serves as the unifying element that bonds all marketing materials - sales collateral, Web sites, advertising, and other communications - into a clearly recognizable branded family. Consumers will begin seeing the new logo on packaging in 2007. The Instant Ocean brand is owned by United Pet Group, a division of Spectrum Brands.