Root-Lowell manufactures pressurized sprayers for lawn, garden and home use, sold to the general public through mass channels such as The Home Depot, Lowe's, Wal-Mart and other large national chains. When we began our relationship with Root-Lowell, although they owned the lion’s share of the consumer market, there was little to no brand awareness. To help build the brand and differentiate from its competitors, we developed their first tagline "Working best under pressure." Next we created a new, unique master-branded look for their packaging and point of purchase materials, as well as a new color-coded system to differentiate their professional and consumer lines of products.