Root-Lowell

Making a splash in a competitive
retail environment

Packaging plays such an important role in the decision-making process in many purchases. That’s why Root-Lowell, a manufacturer of pressurized sprayers for lawn, garden and home use, has turned to The Anderson Group for years to create eye-catching packaging for their sprayers that are largely distributed through mass channels such as The Home Depot, Wal-Mart, Lowe’s and other large national chains. With many competitors literally within arm’s reach on the shelf, Root-Lowell relies on the experience and expertise of the professionals at The Anderson Group to create that competitive edge.

Recently, Root-Lowell was challenged by The Home Depot to redesign their packaging, sold primarily through mass retailers. Consumer research revealed customers wanted to see more of the product and its features, and less packaging.  The single carton design we developed, with its cash-and-carry handle, was applauded by Home Depot and was instrumental in helping Root-Lowell renew their contract.