Swimming and succeeding in uncharted waters

A global leader in the aquatic market, Tetra provides premium products and expertise to fish, reptile and amphibian, and water gardening enthusiasts from Boston to Brussels to Buenos Aires. In Latin America, however, the company had yet to establish itself as the clear market leader despite the region’s rapid growth in pet ownership.

That’s when Tetra turned to The Anderson Group, who helped the company identify an opportunity to succeed in the Latin America market. Studies showed that how-to knowledge in aquatics was low among pet owners and retailers in the region. As a result, The Anderson Group recommended that Tetra become the brand of choice for aquatic retailers, which in turn would enable them to become the brand of choice for customers. Tetra positioned itself as a dedicated partner to retailers and leveraged its reputation for product excellence and innovation.

By providing support and tools to keep pet retailers knowledgeable and profitable, Tetra today is the clear leader in the Latin American aquatics market.