TetraPond

An international leader in water gardening products, TetraPond is a full-line provider of equipment, cures, treatments, remedies, and the world’s most popular fish food. In a highly fragmented category with little brand loyalty, TetraPond wanted to be recognized for its high-level expertise in water gardening. It needed a consistent brand image that capitalized on its expertise and history of extensive research and innovation. We revitalized TetraPond’s brand and positioned them as the Water Garden Experts, as well as creating a new, distinct and consistent graphic standard throughout all materials and mediums.

Public relations was critical in introducing, building and presenting the brand positioning to both the trade and consumer. Within an ambitious two years, we turned TetraPond into a high-profile expert sought out by media for water gardening expertise, articles, photography, regular monthly columns, press interview resources, product placements, speeches, and more.

PR has enabled TetraPond to maximize exposure, forge new brand-focused relationships, and be recognized as the Water Garden Experts. What’s more, TetraPond secured and cemented relationships with dealers and consumers. It continuously proves its commitment, providing value-added tools like targeted newsletters, merchandising materials, informative packaging, and unique point-of-purchase pieces, like free consumer literature on creating a water garden retreat, feeding fish, etc.