The Anderson Group Goes to College

01/29/2009

The Moravian College Comenius Center has enrolled The Anderson Group as a partner to develop a messaging strategy and brand identity, as well as to develop and implement a number of targeted initiatives. The Comenius Center, located in Bethlehem, PA, offers adult students the opportunity to transform their lives through continuing education. Based on a needs assessment of its market, the Comenius Center made the strategic decision to offer a wider option of evening graduate programs in business, human resources, education, and nursing. The Center’s goal is to position itself as the regional leader in graduate degrees, while continuing to emphasize the strong reputation of Moravian College.