VIST Financial, formerly Leesport Financial, rebranded itself to reflect its growing footprint and extensive offerings in a competitive marketplace. As part of the rebranding, a new name and corporate identity were developed, including a distinctive logo and updated colors and type font.  We worked closely with the internal marketing group and other partners to gain valuable insights and input into the brand before creating the institution’s new Web site, VIST Interactive.  Our Web design, programming development, and technology support launched a new voice in the financial arena.