VIST Financial

Capitalizing on a visionary new brand

Leesport Bank, a well-established regional bank headquartered in Berks County, PA, has been serving area residents and businesses with a full array of banking, insurance, investment and mortgage products. In 2008, seven divisions with seven brands were unified under one new name: VIST Financial. The bank came to The Anderson Group to rebrand its Web site.

To achieve this goal, The Anderson Group created Web brand guidelines and Web site design, imagery cues, and functionality. We called in one of our affiliate partners to assist in the information architecture. We integrated the site into the bank’s servers and produced a content management system to help VIST manage Web site content easily without additional programming costs. 

The result: The Web site launch successfully announced of the birth of a new company—one with the same service philosophy but an easier way of doing business. The new selling portal has attracted both current customers and many prospects eager to inquire about financial service products from the experts at VIST Financial.

www.vistfc.com